Representing the state of Baja California, Jones won the title of Señorita México (Miss Mexico) in September, 1990.
A few months later, on May 17, 1991 in Las Vegas, Nevada, U.S., she and 72 contestants competed for the title of Miss Universe 1991.
Lupita became the clear favorite of the judges, entering the semifinals of the pageant in first place, the only delegate with an average score above 9. During the final telecast, Jones breezed through the competition, winning everything: swimsuit, interview and evening gown. As the indisputable leader, she dominated with her articulate answers the next two rounds of competition (the Top 6 judges' questions and the Top 3 final question), winning it all, the crown, the prizes and the prestigious title for her country.
Jones had studied business administration before Miss Universe and also did post-graduate studies in industrial administration at the Centro de Enseñanza Técnica y Superior in her native city of Mexicali, Baja California.
After finishing her reign in 1992, she founded a company named Promocertamen and, in 1994, created Nuestra Belleza México, the Official Mexican Pageant responsible for choosing Mexico's representatives to Miss Universe, Miss World and Miss International.
In 1999, she decided that the contest would support an important program for ill-treated girls in the country through the Integral Family Development project. In 2000, Jones accepted an appointment as UNFPA Goodwill Ambassador[1] and Face to Face Campaign Spokesperson for Mexico.
Lupita Jones and longtime rival Osmel Sousa are now judges for Nuestra Belleza Latina, a beauty pageant created by Hispanic television network Univision that is for beautiful latinas that live in the United States.
After 13 years, she finally produced a winner at one of the 3 most well-known beauty pageants in the planet since 1960: Priscila Perales, Miss International 2007 and another one in 2009 with Anagabriela Espinoza, Miss International 2009. She had yet to produce a winner in the other two: Miss World and Miss Universe, even failing to place more than twice in each pageant during her first decade as director of her country's beauty organization.
Nonetheless, from 2004 to 2008, she sent several successful representatives to the Miss Universe and Miss World pageants, all placing consecutively as semifinalists or runners-up. Finally, in 2010, nineteen years after her Miss Universe win, a Mexican woman was crowned as Miss Universe 2010, Ximena Navarrete. She is yet to produce a winner in Miss World.
Now she's single and has one son with ex-husband Simón Charaf.
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